Auto Manifesto

December 23, 2008

Toilet Paper & Efficiency

Thumbing through the December 2008 issue of Automobile magazine I stumbled upon the best analogy of efficiency ever. It was in the context of automobile design but it is just as applicable in many other fields. Here’s the quote from Freeman Thomas:

We are getting away from things that are big and learning how to create things that are efficient. It’s like when you get down to that last piece of toilet paper. You really start to think about how you’re going to use it. We’re now at that last piece of TP.


For those who don’t know, he designed the original Audi TT and the VW Concept 1 which became the New Beetle.

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