Hyundai is looking to sell the $60k Equus sedan in the U.S. starting in 2011. If that's through its existing dealer network, which seems likely since the stated goal is to elevate Hyundai's image, that will be a huge step up. Remember that Toyota, Nissan and Honda all created separate luxury brands when they moved upmarket.
Meanwhile, Blue Edition versions of various Hyundai models will feature lower weight, lower gear ratios and rolling resistance (not to mention price) to raise their fuel economy ratings. Surprisingly they may eliminate power windows and door locks in these models as a means to save weight and reduce costs.
Source: Automotive News
Labels: blue drive, blue edition, equus, hyundai